Ebay: Civil War
Brand
Date
Apr 2024
Description
This commercial campaign for eBay, developed by BBDO New York, places historical reenactors in an unconventional setting. The film captures an exchange between individuals in period-accurate military attire, contrasting the intensity of a battlefield environment with the mundane reality of online shopping. Utilizing live-action technique, the project leans into a comedic narrative structure to highlight the platform's inventory. The visual execution relies on practical effects to maintain the atmosphere of a smoky historical site.
Style
Horizontal, Commercial
Color
Navy
Scarlet
Pure White
Background
Meadow
Context
TVC / TV Commercial
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