Ebay
Circle
Brand
ProjectCircle
Date
Jan 2025
Description
Ebay’s 'Circle' commercial campaign highlights the utility of its e-commerce platform through a narrative focused on the life cycle of household goods. The film follows a chain of individuals passing along items they no longer use, capturing the movement of objects from storage into the hands of new owners. Developed by McCann Worldgroup and produced by CZAR Amsterdam, the project employs a humorous tone to document the exchange of items like sports gear and kitchenware. The visual execution utilizes live-action technique and warm interior lighting to maintain a grounded, relatable aesthetic across various domestic settings.
Style
Humorous, Horizontal, Commercial, Warm
Industries
E-commerce Platforms
Color
Camel
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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