Easy Solar
Tanjent
Brand
ProjectTanjent
Date
Jan 2025
Description
Easy Solar commissions this animated 2D explainer video to outline their streamlined process for residential solar installations. By combining satellite imagery with access to MCS-approved installers, the piece serves as a clear guide for homeowners navigating the transition to renewable energy. The creative direction, handled by AdSmart from Sky, utilizes minimalist architectural designs and clean flat vector illustrations to visualize complex technical steps. The visual language favors smooth motion graphics and a soft palette of pastel tones to maintain accessibility throughout the narrative.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector, Motion Graphics
Industries
Electric / EV
Context
TVC / TV Commercial
Associated creatives
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