Easy Solar: Tanjent
Brand
Date
Jan 2025
Description
Easy Solar presents 'Tanjent,' a commercial explainer video designed to clarify the process of acquiring renewable energy installations for residential properties. Produced by AdSmart from Sky, the piece utilizes flat vector illustrations to guide viewers through a digital workflow involving satellite imagery and MCS-approved installers. The visual language favors minimalist architectural designs and a cohesive, pastel-led color palette. The project leans into motion graphics to distill technical information, maintaining a streamlined aesthetic through clean 2D animation techniques.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector, Motion Graphics
Industries
Context
TVC / TV Commercial
Associated creatives
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