East Sussex County Council
Fostering
ProjectFostering
Date
Feb 2025
Description
East Sussex County Council addresses foster care recruitment with a documentary-style video campaign. The project features personal testimonials from a diverse group of individuals, sharing their reflections on the foster care experience within the region. Produced by AdSmart from Sky, the film utilizes a clean, live-action technique to maintain an intimate atmosphere. The subjects appear in a consistent interior setting, using handwritten signage to articulate their perspectives on building supportive communities through fostering.
Style
Documentary, Horizontal, Clean
Industries
Public Awareness
Color
Navy
Pure White
Background
Living Room
Context
Advertising Campaign, Documentary
Associated creatives
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