East Sussex County Council
Fostering
ProjectFostering
Date
Feb 2025
Description
This documentary-style campaign for East Sussex County Council highlights the personal narratives of individuals involved in the local foster care system. The project focuses on candid reflections, utilizing a live-action technique to capture participants within domestic interior settings. Featuring an aesthetic defined by a clean, minimalist visual approach, the series centers on the experiences of those within the foster community. Creative direction for the campaign was provided by AdSmart from Sky.
Style
Documentary, Horizontal, Clean
Industries
Public Awareness
Color
Navy
Pure White
Background
Living Room
Context
Advertising Campaign, Documentary
Associated creatives
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