East Midlands Railway
Make Every Trip Epic
ProjectMake Every Trip Epic
Date
Jan 2025
Description
East Midlands Railway’s "Make Every Trip Epic" campaign highlights a transition between mundane travel and imaginative escapism. The spot, developed by McCann Birmingham, features a central character navigating a stylized London landscape that blends real-world train interiors with vibrant, hand-drawn animation. Produced by Dark Energy Films, the project utilizes a hybrid live-action technique to merge the protagonist's world with iconic city landmarks. Post-production house Creative Outpost brings these dynamic action sequences to life through a cinematic treatment of 2D animation and high-contrast color grading.
Style
Horizontal, Action, Cinematic
Techniques
Animation
Industries
Airlines
Color
Plum
Pure White
Background
Road
Context
TVC / TV Commercial
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