East London Liquor Co.: Brand Identity

Oct 2020

The brand identity for East London Liquor Co., developed by Ragged Edge, establishes a cohesive visual system across the company’s distillery environment, packaging, and commercial communications. The work utilizes a robust typographic palette, grounding the identity in high-contrast graphic design that spans from physical distillery infrastructure to consumer-facing retail assets. Integrating elements like spray paint / graffiti techniques on external surfaces with clean, 3D render / CGI product visualizations, the identity adapts across various touchpoints. The project emphasizes raw, tactile textures—such as corrugated cardboard, concrete, and wood—while maintaining a consistent, bold aesthetic through carefully considered typography.

Commercial, Clean, Horizontal

Advertising Campaign