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East London Liquor Co.

Brand Identity
Brand
East London Liquor Co.
ProjectBrand Identity
Date

Oct 2020

Description

The brand identity for East London Liquor Co., developed by Ragged Edge, establishes a cohesive visual language that spans from product packaging to distillery environments. The design system leverages bold typography and clean graphic elements, applied across diverse mediums including glass bottle labels, shipping materials, and large-scale exterior wall signage. Employing a mix of 3D render/CGI and commercial photography, the identity emphasizes tactile textures and natural light to ground the brand. The application ranges from refined, high-contrast studio compositions to raw, lifestyle-inflected flat lays, utilizing earthy tones and matte finishes to maintain a consistent aesthetic across the alcoholic beverage portfolio.

Style

Commercial, Clean, Horizontal

Industries

Alcoholic Beverages

Color
Pure White
Context

Advertising Campaign

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design
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