Brand Identity 2020

Description

This top-down flat lay features brand identity photography for East London Liquor Co. created by Ragged Edge. Three tall glass bottles of gin with bright green and teal labels are arranged on a textured concrete surface alongside loose oranges and a cream mesh string bag filled with more oranges. Two black-and-white canvas sneakers appear at the top and right edges of the frame, adding a casual, lifestyle context to the composition. The lighting is direct and even, casting subtle shadows and highlighting the tactile qualities of the concrete, mesh fabric, and citrus skin.

Style

Horizontal, Commercial, Earthy, Raw

Industries

Alcoholic Beverages

Color

Background

Concrete Texture

Context

Advertising Campaign