East Arnhem Hard to reach. Harder to forget | Woolies 2026

About

East Arnhem's 'Hard to reach. Harder to forget' campaign for Woolies highlights community-focused lifestyle moments in the coastal region. The commercial captures local interactions within a supermarket setting and expands into outdoor scenes, including boat travel and seaside dining. The production, supported by Safari and agency creative Max Cooper, utilises a mix of natural light and warm interior tones. The visual narrative combines live-action technique with drone footage to bridge the gap between retail environments and the local landscape.