East Arnhem
Hard to reach. Harder to forget | Woolies
Brand
Date
Mar 2026
Description
This commercial campaign for East Arnhem highlights the community and lifestyle of the region through a series of vignettes. The narrative follows a local resident navigating daily routines, from grocery shopping to preparing a meal with fresh catch, framed by the coastal landscape. The production, featuring agency and creative input from Max Cooper and production by Safari, utilizes a combination of live-action technique and drone footage. The aesthetic leans into warm tones, blending natural light with the interior ambiance of a community supermarket to present a grounded look at the area.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light, Drone footage
Industries
Grocery
Color
Forest Green
Beige
Jet Black
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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