East Arnhem
Hard to reach. Harder to forget | The Hammonds
Brand
Date
Mar 2026
Description
East Arnhem’s tourism campaign, 'Hard to reach. Harder to forget | The Hammonds,' captures a family navigating the remote, tropical landscapes of a coastal region. The narrative follows the family through candid moments on their home sofa interspersed with exploration across local beaches and waterways. Produced by Safari with agency and creative work by Max Cooper, the project utilizes a documentary narrative approach. The film leans into cinematic storytelling with natural lighting, utilizing drone footage and a desaturated palette to highlight the coastal setting.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Drone footage
Industries
Tourism Boards
Color
Beige
Charcoal
Pure White
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
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