Dr Martens highlights its latest footwear line with the Buzz Collection campaign, featuring chunky platform silhouettes and expressive textures. Photographer Dan Beleiu directs the visual narrative, utilizing hard light and saturated tones to emphasize the hardware and bold design details of the platform shoes.
The series features styling by Zara Mirkin, who coordinates the footwear with graphic patterns and elevated hosiery. On-set production included hair styling by Dre Demry Sanders and makeup by Allie Smith, with set design by Brian Lee, grounding the outdoor shoot against urban concrete and vibrant brick facades. The campaign highlights the collection's retro-inspired aesthetic and Y2K influences.
