Dr Martens

Statements in Craft

Brand

Dr Martens

ProjectStatements in Craft

Date

Jul 2026

Description

Dr Martens explores the foundational elements of its design heritage in 'Statements in Craft.' This project offers a visual dissection of the brand's creative process, focusing on the raw components that define its footwear identity. The studio composition features a detailed pinboard populated with textile swatches, technical shoe patterns, and the brand's signature yellow AirWair tags. Through a clean, tactile approach, the imagery highlights the material origins of the craft, utilizing soft light to emphasize the layering of paper, cork, and fabric references. Photography by Otto Masters anchors the visual presentation, documenting the research phase with a graphic, commercial sensibility.

Style

Vertical, Tactile, Graphic, Commercial

Techniques

Soft Light

Industries

Footwear

Color

Camel

Pure White

Jet Black

Background

White Seamless, Residential Building

Context

Advertising Campaign

Associated creatives

Otto MastersPhotographer

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Dr Martens

Statements in Craft

Associated creatives

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