Dr Martens: Statements in Craft
Brand
Date
Jul 2026
Description
Dr Martens presents 'Statements in Craft', a commercial photography project that highlights the brand's core identity through a focus on materiality and design process. The work captures a detailed study of the production elements central to the label's heritage. Captured by photographer Otto Masters, the imagery features a curated studio board pinned with research materials, shoe patterns, and signature textile swatches. The composition utilizes soft light and tactile framing to emphasize the textures of the cork and paper, presenting a graphic, high-contrast look at the brand's foundational craftsmanship.
Style
Vertical, Tactile, Graphic, Commercial
Techniques
Soft Light
Industries
Color
Camel
Pure White
Jet Black
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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