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DoorDash: Karate

Date

Nov 2025

Description

DoorDash explores the intersection of personal discipline and gig-economy flexibility in this commercial spot. The narrative follows a protagonist who transitions between the focused training of a traditional dojo and the practical demands of grocery delivery, framing the platform as a compatible side venture for active lifestyles. Produced by agencies Quality Meats and Superette, the project employs dynamic camera work and intentional color grading to distinguish between the two environments. The aesthetic leans into a warm, retro sensibility, utilizing live-action technique and VFX to bridge the physical spaces.

Style

Horizontal, Commercial, Warm, Retro

Techniques

VFX / visual effects

Color
Pure White
Jet Black
Crimson
Background

Set-dressed

Context

TVC / TV Commercial

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