DoorDash: Miracle Mile
Brand
Date
Nov 2023
Description
DoorDash explores a quiet, atmospheric narrative in its Miracle Mile campaign. The project centres on a suspenseful nighttime encounter on a forested road, utilising a distinct cinematic visual language to anchor the storytelling. Produced by Bob Industries and MikeTeevee with creative oversight from agency partner Superette, the piece leans into a moody, monochrome aesthetic. Technical execution relies on high-contrast, low-key lighting and slow motion to heighten the tension of the scene. Post-production and VFX were managed by Alt VFX to maintain the cool-toned, isolated environment throughout the live-action capture.
Style
Horizontal, Cinematic, Moody, Monochrome
Techniques
Slow motion
Color
Navy
Charcoal
Background
Forest
Context
TVC / TV Commercial
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