DoorDash: Grab & Go Bento with Jessica Biel
Brand
Date
Aug 2023
Description
DoorDash explores the daily logistics of the morning school lunch routine in this commercial campaign featuring actor Jessica Biel. Shot in a contemporary kitchen, the film focuses on the tactile assembly of bento box meals, highlighting the preparation process through intimate close-ups of food assembly. Developed in collaboration with agency Superette and production house Chromista, the spot leans into a clean, bright aesthetic. The visual narrative relies on natural light to ground the setting, bridging the gap between convenience and personal routine.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Blush
Pure White
Background
Kitchen
Context
TVC / TV Commercial
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