DoorDash: Summer of DashPass
Brand
Date
Jun 2023
Description
DoorDash explores the season of convenience in the Summer of DashPass campaign. The film highlights a morning exchange between two neighbours, contrasting the quiet of a contemporary interior with the bright, sun-drenched atmosphere of a poolside lounge. Developed by agency Superette with production support from Furlined, the project uses a documentary-style approach to capture a humorous moment of summer leisure. The execution leans into a natural light aesthetic, utilising clean colour grading to define the two separate spaces within the frame.
Style
Documentary, Humorous, Horizontal, Warm, Clean
Techniques
Natural light
Color
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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