DoorDash
"Dash That" - VFX + Colour Breakdown
Mar 2023
DoorDash showcases its platform capabilities in the 'Dash That' commercial, a high-energy production that navigates the intersection of convenience and urban lifestyle. The film tracks a delivery rider through city nightscapes, cutting into meticulously crafted home interiors to capture the movement of order fulfillment. Produced by Alfredo Films, the work features creative direction from the team at Hard Work Club. The technical execution relies on a robust post-production pipeline from Studio Feather, which incorporates VFX, cinematic lighting, and slow-motion sequences to maintain a polished, fast-paced aesthetic.
Horizontal, Commercial, Cinematic, Minimalist
Slow motion, Drone footage, VFX / visual effects
Apps & Digital Platforms
Living Room
Advertising Campaign, Brand Film / Corporate Video