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DoorDash

"Dash That" - VFX + Colour Breakdown
Date

Mar 2023

Description

DoorDash showcases its platform capabilities in the 'Dash That' commercial, a high-energy production that navigates the intersection of convenience and urban lifestyle. The film tracks a delivery rider through city nightscapes, cutting into meticulously crafted home interiors to capture the movement of order fulfillment. Produced by Alfredo Films, the work features creative direction from the team at Hard Work Club. The technical execution relies on a robust post-production pipeline from Studio Feather, which incorporates VFX, cinematic lighting, and slow-motion sequences to maintain a polished, fast-paced aesthetic.

Style

Horizontal, Commercial, Cinematic, Minimalist

Techniques

Slow motion, Drone footage, VFX / visual effects

Industries

Apps & Digital Platforms

Color
Jet Black
Scarlet
Pure White
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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