Donna Karan

Sep 2025

For the Donna Karan Fall 2025 ad campaign, creative director Trey Laird orchestrates a masterful return to the label’s foundational elegance, leaning into a refined narrative of sculptural minimalism and tactile luxury. Captured by photographer Mikael Jansson, the campaign features an ensemble of iconic talent including Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono. The imagery centers on a distinctive, curved, chocolate-brown modular sofa that acts as both a literal and conceptual anchor, grounding the collection's focus on rich, monochromatic textures—from fluid metallic silk gowns and shimmering gold sequins to supple leather accessories and plush fur stoles. Stylist Jessica Diehl emphasizes a sophisticated, high-fashion silhouette, while hair by Damien Boissinot and makeup by Mark Carrasquillo underscore a look that is simultaneously poised and effortless. Executed through precise studio strobe lighting and high-key compositions, the campaign adopts a clean, editorial minimalism that allows the architectural lines of the garments to command attention against a neutral, off-white backdrop. By balancing structured tailoring with a warm, earthy color palette, the visuals channel the quintessence of urban luxury. This collection reflects a polished aesthetic that feels both nostalgic to the heritage of the house and urgent for the modern season, establishing a visual language defined by grace, confidence, and impeccable material depth.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion