Donna Karan

Feb 2026

The Donna Karan SP26 campaign marks a return to the foundational elegance that defines the brand, stripping away excess to focus on the interplay between form, texture, and light. Through the lens of photographers Luigi & Iango and under the sharp creative direction of Trey Laird, the campaign leans into a monochromatic palette that emphasizes high-end tailoring and fluid silhouettes. The imagery channels an intimate, behind-the-scenes aesthetic, frequently incorporating studio equipment like tripods and lighting rigs into the frame, which lends a raw, professional authenticity to the glossy editorial output. Starring models Adriana Lima, Grace Elizabeth, and Joan Smalls, the portrait series utilizes high-key lighting to accentuate the subtle richness of woven textiles, lustrous silks, and structured leathers. By blending studio strobe techniques with soft, natural light, the campaign achieves a polished, modern look that highlights both the apparel and the craftsmanship of the accessories. The models' sleek, pulled-back hair and minimalist styling further solidify the focus on contemporary luxury, ensuring the collection feels both timeless and grounded. This project reads as a celebration of the modern woman, capturing poised confidence through a series of lifestyle portraits that favor compositional clarity and sophisticated, neutral tones over complex artifice.

Editorial, Commercial, Vertical

Studio strobe

Luxury Fashion Houses, Fashion