The You Tip, We Tip campaign for Domino's explores the ubiquity of digital tipping prompts in modern daily life. Created by agency WIP, the commercial narrative follows a series of relatable vignettes, shifting from a pizza delivery to moments at a gym and a clothing store, all centered on the point-of-sale tablet interface.
Produced by Epoch Films, the project utilizes a live-action technique to ground the concept in everyday scenarios. The execution relies on cinematic grading and naturalistic lighting to maintain a consistent visual tone across these varied, fast-paced interactions.
