Domino's: You Tip, We Tip
Brand
Date
Jun 2024
Description
The You Tip, We Tip campaign for Domino's explores the ubiquity of digital tipping prompts in modern daily life. Created by agency WIP, the commercial narrative follows a series of relatable vignettes, shifting from a pizza delivery to moments at a gym and a clothing store, all centered on the point-of-sale tablet interface. Produced by Epoch Films, the project utilizes a live-action technique to ground the concept in everyday scenarios. The execution relies on cinematic grading and naturalistic lighting to maintain a consistent visual tone across these varied, fast-paced interactions.
Style
Horizontal, Commercial, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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