Domino's US
Dan the Man
Brand
ProjectDan the Man
Date
May 2026
Description
Domino's US introduces 'Dan the Man,' a digital character campaign designed to drive customer engagement within the fast food category. The project features an animated protagonist navigating virtual suburban environments while showcasing current promotional offers. Developed by WorkInProgress, the commercial utilizes 3D render and CGI techniques to build a stylized digital landscape. This vertical video execution highlights promotional codes and product bundles as part of the brand’s broader digital presence.
Style
Vertical, Commercial, Neon
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Royal Blue
Pure White
Crimson
Background
3D Rendered Scene
Context
Social Media / Short Form Video
Associated creatives
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