Domino's
Dan the Man
Brand
ProjectDan the Man
Date
May 2026
Description
Domino's US presents 'Dan the Man,' a branded digital campaign within the Fast Food sector. The project features an animated character navigating a vibrant virtual suburban environment and a stylized digital landscape. Developed by agency WorkInProgress, the piece utilizes 3D render/CGI techniques to integrate the brand's signature imagery, including pizza boxes and beverages, into a vertical commercial format. The animation incorporates neon elements and digital design to highlight current promotional offers.
Style
Vertical, Commercial, Neon
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Royal Blue
Pure White
Crimson
Background
3D Rendered Scene
Context
Social Media / Short Form Video
Associated creatives
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