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Domino's: Striking Upgrade

Brand
Domino's
Date

Nov 2022

Description

Domino's debuts its latest electric delivery fleet in this commercial campaign, 'Striking Upgrade.' The spot chronicles the transition to sustainable transport by juxtaposing the tactile preparation of fresh pizza with the sleek aesthetic of new EV delivery vehicles navigating suburban landscapes. Produced by Brother Film and Built By Mechanic, the creative execution leans into a moody atmosphere, utilising a blend of live-action technique and VFX to animate the fleet against overcast backdrops. The project highlights the scale of the brand’s automotive shift through cinematic framing, supported by post-production work from Company 3 New York and Crafty Apes.

Style

Horizontal, Commercial, Moody

Techniques

VFX / visual effects

Industries
Electric / EV
Color
Pure White
Navy
Background

Road

Context

Advertising Campaign, TVC / TV Commercial

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