Domino's: ShaWAHma Pizza

May 2025

Domino's introduces the ShaWAHma Pizza, a fusion menu offering that blends traditional fast food elements with signature pizza preparation. The commercial spot highlights the process, beginning with the carving of spiced meat from a vertical rotisserie spit before moving through the assembly of fresh toppings, including sliced tomatoes, cucumbers, and onions. Produced with agency support from FCB SHOUT, the film focuses on the texture and layering of the product. The final sequence captures the application of a signature shawarma sauce and the finished pizza. The project features production work by KDCO and Image Room, with post-production and VFX provided by Meccanica EFX and sound design by Crosstown Connection.

Vertical, Commercial, Clean

TVC / TV Commercial