Domino's 'Where's the Pizza' commercial captures consumer reactions to the introduction of a stuffed crust pizza. The project utilizes live-action technique to highlight the product, focusing on close-up imagery of the melted cheese pull and the participants' responses within a professional kitchen environment.
Produced by Hey Wonderful and MJZ with agency work from WorkInProgress, the commercial features a clean aesthetic. The production incorporates post-production and VFX from Artjail, sound design by Lime Studios, and animation from 11 Dollar Bill to emphasize the brand's latest menu addition.