Domino's: Pinpoint Delivery
Brand
Date
Jun 2023
Description
Domino's introduces the Pinpoint Delivery service through a high-energy commercial featuring delivery drivers skydiving to reach customers in remote outdoor locations. The spot captures the delivery process through dynamic drone footage and action sequences, highlighting the brand's ability to facilitate food service in unconventional settings. Developed by WorkInProgress, the campaign utilizes cinematic live-action techniques and slow motion to showcase the brand's logistics. The production maintains a focus on the delivery experience, emphasizing the service's utility through playful storytelling and detailed post-production grading.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion, Drone footage
Industries
Color
Navy
Jet Black
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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