Domino's: New York Style Pizza
Brand
Date
Jun 2024
Description
Domino's turns the lens on its product development process in this commercial for its New York Style Pizza. Featuring CEO Russell Weiner in an unscripted focus group setting, the spot documents candid reactions from New York City residents as they evaluate the pizza crust firsthand. The film utilizes a clean, live-action technique to document the interaction in a modern office environment. By moving away from traditional advertising formats, the project centers on direct customer feedback regarding the brand's latest menu addition. Creative development was led by the team at WorkInProgress, with production managed by SMUGGLER.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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