Domino's
Honour The Craving
Mar 2025
Domino's 'Honour The Craving' is a high-energy commercial campaign that leans into the visceral appeal of fast food. Directed by the production teams at CZAR Amsterdam and Armoury, the spot focuses on the immediate, tactile experience of eating pizza, featuring detailed shots of melted cheese and pepperoni. Built on fast-paced editing and a moody aesthetic, the film utilizes neon lighting to cast vibrant red and magenta hues across the frame. Creative development was led by Selmore, with post-production and sound design provided by The Editors, The Compound, Super Duper Sound Amsterdam, and no8. The project employs a live-action technique interspersed with slow-motion sequences to amplify the sensory intensity of the scenes.
Horizontal, Commercial, Moody, Neon
Slow motion
Fast Food
TVC / TV Commercial
