Domino's: Doughback
Brand
Date
Oct 2025
Description
Domino's channels a distinct aesthetic for the Doughback campaign, leaning into a retro-futuristic visual narrative. The film centers on a nighttime encounter at a pizza storefront, anchoring the brand in a cinematic 1980s-inspired environment. Produced by When Not If Studios with post-production and VFX by Wash, the project utilizes neon lighting and high-contrast night grading to lean into its synthwave-inspired atmosphere. The visuals incorporate VHS / lo-fi textures and analog motifs, including vintage vehicle dashboards and atmospheric smoke effects, to build a cohesive period-referential look.
Style
Horizontal, Cinematic, 1980s, Retro
Techniques
VHS / lo-fi
Industries
Color
Jet Black
Royal Blue
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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