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Domino's

Double the Delight with the Domino’s Double Cheeseburger Pizza

Brand

Domino's

ProjectDouble the Delight with the Domino’s Double Cheeseburger Pizza

Date

Nov 2024

Description

Domino's introduces the Double Cheeseburger Pizza in this fast food commercial, highlighting the inclusion of burger-inspired toppings, signature burger sauce, and a cheese-stuffed crust. The film leans into appetite-focused imagery, utilizing live-action technique and slow motion to capture ingredients like patties, pickles, and onions coming together. The project features creative agency support from FCB SHOUT and production by KDCO and Beyondelens. Visual elements are enhanced by post-production and VFX from Meccanica EFX, with music and sound design provided by Crosstown Connection. The production employs a warm and clean aesthetic across vertical framing to showcase the texture of the new menu item.

Style

Vertical, Commercial, Warm, Clean

Techniques

Slow motion

Industries

Fast Food

Color

Golden Yellow

Chocolate

Crimson

Background

Black Seamless