Domino's: All Kind of Roads
Brand
Date
Dec 2023
Description
This commercial campaign for Domino's focuses on the brand's logistics initiative to clear unplowed winter roads, ensuring pizza deliveries reach customers despite heavy snow. The production captures the practical side of the operation, featuring a Domino's branded snowplow clearing residential streets. Executed with a grounded, live-action technique, the footage emphasises the contrast between the utility vehicle and the surrounding winter landscapes. The visual aesthetic leans into a cinematic tone, utilising cold blue color grading and slow motion sequences to highlight the realistic snow spray effects during delivery routes.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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