Disney, Super Bowl Lilo & Stitch - 'Stitch Runs Loose at the Big Game' 2025

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Disney brings the Lilo & Stitch franchise to the Super Bowl stage with this high-energy commercial. The spot features the character Stitch causing chaos on a professional American football field, forcing stadium staff into a slapstick chase that utilizes golf carts and trash cans to contain the creature. Produced by agency CALLEN, the project relies on polished live-action technique to ground the animation within a real-world stadium environment. The production features intricate VFX / visual effects by The Mill LA, ensuring a cinematic integration between the CGI character and the live-action footage captured on the turf.