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Disney: Turn it On

Brand
Disney
Date

Mar 2025

Description

Disney presents 'Turn it On,' a fast-paced sports campaign designed to highlight the breadth of its streaming platform’s athletic content. The project features a series of rapid-fire sequences showcasing basketball, baseball, and combat sports, all unified by a distinct aesthetic approach. The edit leans into cinematic motion, utilising high-contrast monochrome footage contrasted against glowing cyan neon typography. Throughout the campaign, atmospheric smoke and dramatic lighting set a moody tone, supported by VFX overlays that emphasize high-energy action. This live-action work leverages slow-motion sequences to capture the intensity of professional athletic performance.

Style

Horizontal, Action, Cinematic, Neon

Techniques

Slow motion, VFX / visual effects

Industries
Streaming Platforms
Color
Sky Blue
Jet Black
Context

Brand Film / Corporate Video

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