Disney
Turn it On
Brand
ProjectTurn it On
Date
Mar 2025
Description
Disney presents 'Turn it On,' a high-energy streaming campaign that spotlights peak athletic performance across a variety of disciplines including basketball, baseball, and combat sports. The production channels a cinematic aesthetic, blending dark, moody environments with live-action footage. The project utilizes high-contrast monochrome imagery punctuated by vibrant cyan neon typography and graphical overlays. Incorporating slow-motion sequences and integrated VFX, the edit maintains a rapid, rhythmic pace designed to highlight the intensity of the athletes on screen.
Style
Horizontal, Action, Cinematic, Neon
Techniques
Slow motion, VFX / visual effects
Industries
Streaming Platforms
Color
Sky Blue
Jet Black
Context
Brand Film / Corporate Video
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