Disney: This is Magic

Mar 2024

Disney presents 'This is Magic,' a commercial campaign centered on the emotional connections fostered within its entertainment environments. The narrative captures a marriage proposal at Cinderella Castle, followed by sequences of guest interactions within a theater setting. Produced by Park Pictures US with creative direction from Dentsu Creative US and Yellow Shoes Creative Group, the project leans into a cinematic, live-action technique. The production utilizes warm lighting and a clean visual style to document candid reactions and shared moments across the brand’s parks and media experiences. Post-production and VFX were managed by Cutters Studios and Flavor, with music and sound design provided by Another Country.

Horizontal, Cinematic, Warm, Clean

Sports Venue

Advertising Campaign, TVC / TV Commercial