Disney Swipe 2024

About

Disney’s Swipe project is a vibrant piece of digital content for the media and entertainment sector, capturing candid interactions among friends at a theme park. The narrative focuses on spontaneous joy and human connection, highlighting the excitement of park visits through a series of dynamic sequences. The production adopts an analogue film aesthetic, utilising grainy textures and natural light to establish a nostalgic, warm atmosphere. Through a cinematic lens, the project captures energetic group dynamics and playful character interactions, leaning into a 1980s-inspired visual tone. Developed by Disney Yellow Shoes, the campaign features production by Durable Goods and sound design by Yessian Music, with editorial work by Cabin Edit.