Disney: Swipe

Brand

Date

Feb 2024

Description

Disney’s Swipe project is a vibrant piece of digital content for the media and entertainment sector, capturing candid interactions among friends at a theme park. The narrative focuses on spontaneous joy and human connection, highlighting the excitement of park visits through a series of dynamic sequences. The production adopts an analogue film aesthetic, utilising grainy textures and natural light to establish a nostalgic, warm atmosphere. Through a cinematic lens, the project captures energetic group dynamics and playful character interactions, leaning into a 1980s-inspired visual tone. Developed by Disney Yellow Shoes, the campaign features production by Durable Goods and sound design by Yessian Music, with editorial work by Cabin Edit.

Style

Vertical, Cinematic, Grainy, 1980s, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Streaming Platforms

Background

Sports Venue

Context

Advertising Campaign