Disney: Be a Champion
Brand
Date
May 2023
Description
Disney presents 'Be a Champion,' a promotional campaign that bridges the gap between animated character journeys and the real-world tenacity of young athletes. The piece cuts between heroines like Rapunzel and Merida and children engaged in disciplines ranging from archery to climbing. The film utilizes a cinematic blend of 3D character animation and sunlit live-action footage. By pairing high-energy action with natural lighting, the work frames the pursuit of personal goals through the lens of iconic storytelling. Created by agency Terri & Sandy with production by SMUGGLER, the project integrates diverse visuals to highlight themes of ambition and empowerment.
Style
Horizontal, Action, Cinematic
Techniques
Animation
Industries
Context
TVC / TV Commercial
Associated creatives
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