Disney
National Geographic 'Big Cat Week'
Brand
Date
Mar 2025
Description
Disney celebrates National Geographic's 'Big Cat Week' with a promotional campaign that anchors raw, archival wildlife footage in a tactile, graphic framework. The piece leans into the contrast between the scale of the savanna and the controlled, human-scale aesthetic of cut-out card transitions. With creative production from the agency A+C, the edit moves through high-energy sequences of big cats in diverse habitats. The project employs a mix of live-action technique and VFX, using a fast-paced motion design style to bridge the gap between cinematic nature documentary footage and modern promotional pacing.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Streaming Platforms
Context
Brand Film / Corporate Video
Associated creatives
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