Logo

Disney

Hulu on Disney+
Brand
Date

Feb 2026

Description

Disney highlights the integration of Hulu into the Disney+ streaming platform through a large-scale national digital out-of-home campaign. Developed by agency and creative partners BIEN, the project utilizes expansive digital billboards in urban settings and illuminated transit displays to increase brand visibility. The execution leans into modern media planning, moving between sweeping drone footage of towering building-mounted screens and intimate, live-action perspectives of commuters interacting with transit station signage. The visuals prioritize clean typography and iconic campaign assets to communicate the unified streaming offering within high-traffic pedestrian environments.

Style

Horizontal, Commercial, Clean

Techniques

Drone footage

Industries

Streaming Platforms

Background

Street

Context

Out of Home (OOH)

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