Disney highlights the integration of Hulu on Disney+ through a high-impact national digital out-of-home campaign. The project leverages expansive urban real estate, placing dynamic brand visuals on towering building-mounted screens and within high-traffic subway transit networks.
Developed by BIEN, the campaign utilizes a clean aesthetic to maximize visibility for its signature typography and key imagery. The execution leans into live-action technique and aerial drone footage to frame the installations within the scale of the metropolitan landscape.
