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Disney: Hong Kong 20th Anniversary Pre-Launch

Brand
Date

Jul 2025

Description

To mark the 20th anniversary of Hong Kong Disneyland, Disney released a pre-launch commercial capturing the theatrical spirit of the park. The production centers on a performance by Minnie Mouse, staged within a dark venue and illuminated by dynamic, multi-colored spotlighting. Crafted by agencies dentsu and Disney Yellow Shoes, the visual narrative utilizes precise VFX work from JAMM Visual to enhance the sequence. The spot concludes with a grand visual celebration of the park's milestone, featuring an immersive cinematic aesthetic and polished production values.

Style

Horizontal, Cinematic, Polished

Techniques

VFX / visual effects

Background

Set-dressed

Context

TVC / TV Commercial

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