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Disney: Flower and Garden

Brand
Date

May 2024

Description

Disney brings its annual Flower and Garden festival to life in this promotional campaign, capturing the intersection of botanical artistry and park immersion. The film leans into the event's scale, showcasing elaborate topiary character sculptures set against vibrant floral displays. Produced by agency Disney Yellow Shoes, the commercial utilizes live-action technique to document family interactions within the park. The production captures the atmosphere through natural light, emphasizing a warm and welcoming aesthetic that reflects the seasonal garden theme. Sound design for the campaign was provided by Yessian Music.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Background

Park

Context

Advertising Campaign, Social Media / Short Form Video

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