Disney: Evergreen

Brand

Date

Feb 2024

Description

Disney presents 'Evergreen,' a dynamic promotional campaign capturing the immersive energy of their theme park environments. The project highlights a series of candid visitor experiences, ranging from character encounters to high-energy group interactions across various park lands. Produced by agency Disney Yellow Shoes, the edit utilizes a lively, fast-paced montage approach. The visual execution leans into vibrant colour grading and a warm palette, punctuated by slow motion sequences to emphasize the scale and atmosphere of the park experiences. Sound design is provided by Yessian Music, grounding the live-action footage in an upbeat, kinetic pace.

Style

Horizontal, Commercial, Action, Saturated, Warm

Techniques

Slow motion

Industries

Festivals & Events

Context

Advertising Campaign, TVC / TV Commercial