Disney+ executes a creative promotional mailer initiative, dispatching custom, interactive claw machines to select creators. This influencer-focused campaign features live-action unboxing content, capturing the tactile experience of opening the oversized, branded delivery.
The project maintains a clean, warm aesthetic, leveraging vertical video formats designed for mobile engagement. Agency and creative partner Saylor developed the concept, resulting in a direct-to-consumer piece that bridges physical entertainment and digital media promotion.
