DIRECTV Squab 2024

About

DIRECTV brings a touch of humor to its latest telecommunications campaign with 'Squab.' The commercial spots two pigeons observing a living room television through a window, highlighting the platform's interface and streaming menus from the perspective of an unexpected audience. Shot with a clean, cinematic approach, the production relies on live-action techniques and natural light to contrast the birds' focused gaze with the domestic setting. The project was developed by agency partners TBWA Chiat Day LA and Omnicom, with production handled by Biscuit Filmworks. Post-production and VFX were managed by Untold Studios, while String and Tins provided the music and sound design, and Arcade Edit facilitated the final cut.