DIRECTV explores the creator economy in Familia Fuego, a commercial piece that follows the professional trajectory of digital content creators. The narrative highlights the transition from traditional employment to full-time content production, while documenting the disparities in creator compensation and industry awareness.
The project employs a live-action technique that leans into digital aesthetics, utilizing split-screen vertical video montages and integrated social media interface overlays. The production maintains a clean, minimalist visual style, captured within contemporary interior office and home settings.
