DIRECTV explores new frontiers in outdoor media with its Hijack Billboards campaign, developed by TBWA\Chiat\Day LA. The work focuses on the intersection of digital search interfaces and large-scale projection mapping within urban environments. By transforming building facades into illuminated displays, the project leverages interactive digital elements to engage with the city landscape.
Captured through a blend of drone footage and live-action techniques, the campaign highlights the integration of search-driven content onto metropolitan architecture. The cinematography utilizes golden hour lighting to frame these outdoor advertising displays against nighttime traffic, focusing on the scale and execution of the projections.
