DIRECTV presents 'Tech Protect,' a commercial spot highlighting the company's coverage and support services for consumer electronics. The project showcases a range of home entertainment hardware, including laptops, tablets, and smart speakers, set within a series of vibrant, blue-toned studio environments.
Utilizing a mix of live-action technique and 3D render/cgi, the video integrates kinetic typography to emphasize the technical aspects of the service. The production moves from a relatable household scene into a fast-paced product showcase defined by a clean, graphic aesthetic. Sound design for the project was provided by Swell Sound.
