DIRECTV Coach 2024

About

DIRECTV brings a humorous, bird’s-eye perspective to its latest broadcast spot, 'Coach.' The film explores the viewing habits of sports enthusiasts through the literal eyes of pigeons perched on a city rooftop, contrasting the gritty urban exterior with the vibrant, fast-paced action of live sports playing out on a living room screen. Produced by SMUGGLER with creative development by TBWA Chiat Day LA, the spot utilizes clean, cinematic live-action cinematography to bridge the gap between the rooftop and the apartment interior. The visual narrative relies on detailed production design and practical effects to ground the surreal premise, enhanced by VFX from Untold Studios LA and meticulous sound design by Lime Studios and String and Tins.