DIME, Vans: XLT
Date
Oct 2023
Description
DIME and Vans join forces for the XLT project, a collaborative sportswear campaign captured within a dense woodland environment. The film leans into an observational aesthetic, utilizing a documentary-style lens to frame the interaction between subjects dressed in technical camouflage and outdoor apparel. The production integrates a live-action technique, punctuated by camera viewfinder overlays that emphasize an unvarnished, authentic perspective. Natural light filters through the forest canopy, highlighting the rustic textures of the setting and the functional design of the featured gear.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Forest Green
Beige
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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