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D'heygere: D'Heygere SS25

Date

Jan 2025

Description

The D'Heygere SS25 campaign is an editorial fashion series that explores the brand's penchant for avant-garde accessories and sculptural design. Photographed by Fee-Gloria Groenemeyer, the project balances high-contrast studio portraiture with candid, documentary-style street photography set against the urban backdrop of Paris. The aesthetic leans into a clean, editorial look, utilizing flash and natural light to emphasize intricate textures—from leather harnesses and metallic jewelry to playful, conceptual headpieces fashioned from unexpected everyday objects. Fashion stylist Sid Yahao Sun anchors the collection's bold visual identity, supported by hair styling from Olivier Noraz and makeup by Marie Dufresne, who define the project’s polished yet surreal narrative.

Style

Editorial, Vertical, Clean

Context

Lookbook

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