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DFE Apprenticeships: 23

Date

Jan 2025

Description

DFE Apprenticeships presents a promotional campaign focused on recruitment and career development. The project utilizes a brisk, high-energy edit to communicate opportunities across diverse professional environments. Built around kinetic typography and vibrant gradients, the spot incorporates live-action technique to highlight workplace experiences. The visuals shift between office settings and culinary spaces, framed by a consistent color palette that emphasizes a contemporary corporate aesthetic. AdSmart from Sky directed the creative approach, which balances graphic design elements with grounded, authentic imagery.

Style

Horizontal, Commercial, Retro

Techniques

Motion Graphics

Color
Jet Black
Pure White
Background

Gradient

Context

TVC / TV Commercial

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