DFE Apprenticeships
23
Brand
Project23
Date
Jan 2025
Description
DFE Apprenticeships’ promotional campaign, 23, utilizes a high-energy approach to communicate professional development opportunities. The film highlights various career paths—from the culinary arts to corporate environments—through a blend of live-action technique and bold motion graphics. Created by AdSmart from Sky, the piece features a rhythmic edit that balances authentic workplace footage with vibrant, kinetic typography. The visual execution relies on a distinct color palette of pink and orange gradients, framing the recruitment message within a clean and contemporary aesthetic.
Style
Horizontal, Commercial, Retro
Techniques
Motion Graphics
Industries
Public Awareness
Color
Jet Black
Pure White
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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