DevRev

Jul 2023

The brand identity for DevRev, developed by Standard Projects, establishes a modern visual system for the developer CRM platform. The design relies on a minimalist aesthetic, utilizing high-contrast typography and geometric forms to communicate software functionality across both digital and physical touchpoints. The project incorporates a versatile motion graphics language, where clean vector lines and shape transformations appear alongside structured grid layouts. This motion work anchors the brand's digital presence, while collateral such as transit advertising, exterior building signage, and promotional merchandise extend the identity into urban environments. By blending bold color blocks with monochrome accents, the identity maintains a precise, contemporary professional tone.

Horizontal, Commercial, Clean

Apps & Digital Platforms

Brand Film / Corporate Video