RE
Brand Identity







Jun 2024
RE establishes a cohesive brand identity through a series of graphic design executions that bridge digital interfaces and physical environments. Overseen by Visie Admin, the project employs clean typography and a minimalist aesthetic to maintain visual consistency across diverse applications. Standard Projects contributed graphic design expertise, focusing on structured layouts for menu collateral and digital assets that utilize high-contrast composition. The identity extends from web-based mobile interfaces to architectural storefront signage and staff apparel. Through the use of natural light and raw textures—including weathered brick and concrete surfaces—the brand maintains an industrial character while foregrounding its clear, sans-serif design language. This integrated approach encompasses everything from bottle packaging to typographic posters, unified by a restrained color palette and bold, direct graphic styling.
Horizontal, Commercial, Clean